Let’s be honest, if you own a business, you want to make money. You probably also have a great product or service that genuinely helps people, but you also have a desire to make an income. As a business owner, you’re probably also extremely busy. Therefore, anything you do needs to contribute to your bottom line. Networking on LinkedIn is no different.
LinkedIn is not just another social network. It’s the the world’s largest Business to Business network with over 400 million users. Having a LinkedIn profile and being connected with former colleagues and friends is simply not enough. If you want to generate new business, which leads to future earnings, you have to monetize your LinkedIn connections. Here are 4 tips on how to do so:
One of the first things you need to do when you want to use LinkedIn to generate new business is to connect with the right people. If you’re just getting started on LinkedIn, it’s perfectly acceptable to connect with former colleagues, current clients and friends. In fact, you want to be connected with these people because they can endorse your skills and leave you recommendations, which are valuable for future prospects.
When you’re ready to connect with your ideal prospects, the first step is to determine who they are. You can do this by creating an ideal prospect profile based on the Advanced search features LinkedIn provides. The key is to be specific in narrowing down your ideal prospect.
If you already have a client base, look at who your best, most profitable clients are. This will help you identify who you want to target for future business. However, it’s also important to be open to new audiences and new targets.