One of my biggest pet peeves is when I hear professionals say LinkedIn is a waste of time and doesn’t work for business. This could not be further from the truth. Not only is LinkedIn one of the fastest growing social networks, it is one of the most powerful business networking tools.
I think most of the people who believe LinkedIn is a waste of time simply don’t know how to use LinkedIn to maximize business results. I typically see people go wrong on LinkedIn in one of two ways.
You create a profile, add your professional experiences and rarely log on. If you don’t put the time and effort into your LinkedIn profile, people won’t put the time and effort into looking at your profile and the services you can provide.
Your profile is your resume. If you’re using LinkedIn to find a job, this makes complete sense. However, if you want to use LinkedIn to generate new business, you have to position your expertise correctly. You need to put relevant information on your profile such as your unique selling proposition, your ultimate claim, your value, your prospects challenges, needs and problems and what differentiates you from your competition.
When you use LinkedIn correctly, you have the opportunity to reach thousands of prospective clients and attract new business. You can do this by optimizing your LinkedIn profile. Many people know SEO is important for their website but it’s also extremely important in attracting new business through LinkedIn.