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Mar 22, 2016

The Secret to Using Your LinkedIn Profile as a Conversion Tool

by jimena | No Comments

When used correctly, LinkedIn can be one of the most powerful tools for converting prospects to clients. I say “when used correctly” because unfortunately, I see so many people using LinkedIn incorrectly all the time, and then getting discouraged when they don’t see results. If you want to get business results with LinkedIn, it starts with your profile. Too often, I see profiles written exactly like a resume. Here’s a fact: your prospects care less about you and more about what you can do for them. So today, I’m sharing the secret to using the experience section of your profile as a conversation tool.

Write Compelling Copy

If you want to attract prospects and convert business, you have to write your LinkedIn profile using compelling copy. The key is to create copy that is intriguing and enticing without being too sales-y. You never want to pitch yourself too hard on LinkedIn. Rather, you want to share what it is you do and the results you can achieve. One of the ways to do this is through your experience section.

The way LinkedIn is set-up, it’s easy to think the experience section is a place to list past work experiences, and most people do. It asks for your title, company, the time frame you worked at that company and a description. This is the place so many people go wrong. They fill in this section just like their resume and make it about themselves. As I previously stated, potential clients don’t want to know about you. They want to know what you can do for them and the experience section is a great place to discuss that.

The Title

The secret to getting prospects to convert on LinkedIn is to use your experience section as a case study. Start with your title and create it as a headline. Instead of a basic description such as CEO or V.P. of Marketing, make your headline descriptive and value driven. Additionally, use your title as a place to optimize keywords. You will be ranked on LinkedIn based on your keywords so it’s important to incorporate them into your profile copy.

For example, one of the titles on my LinkedIn is: SEO Lead Generation Expert Helps CPAs, Attorneys and Small Businesses Gain a 300% ROI